Lead generation & outbound for B2C & B2B brands
We build and run your entire outbound engine — verified prospect lists, cold email, LinkedIn outreach, and appointment setting — reaching the consumers and business decision-makers who buy what you sell, so your team spends its time closing deals, not chasing them.
No in-house SDR hires · No outbound tooling to manage · Campaigns live in weeks, not quarters
15–30
Qualified meetings booked monthly, per typical engagement
90%+
Client retention across ongoing campaigns
20+
B2C & B2B industries served, from e-commerce to SaaS and logistics
2–3 wks
From kickoff to your first live campaign
Figures shown are representative of typical engagements and vary by market, offer, and deal size.
Services
Everything outbound, handled end to end
One partner for the whole pipeline — data, messaging, sending infrastructure, and follow-up — for B2C & B2B brands alike, instead of five tools and three hires.
Targeted Lead Lists
Verified prospect data built from your ideal customer profile — not scraped lists. Whether you're reaching individual consumers for a DTC brand or decision-makers at target accounts, we research demographics, titles, buying signals, and intent, then validate every contact so your outreach lands with the right people.
Cold Email Outreach
Done-for-you campaigns from copy to send, tuned to your audience — approachable and benefit-led for consumer offers, sharp and ROI-focused for business buyers. We manage sending domains, warm-up, and deliverability so your messages reach the inbox — and every reply gets a fast, thoughtful follow-up.
LinkedIn Outreach
Personalised connection requests and message sequences run from your team's profiles. We start real conversations with decision-makers — no spammy automation blasts.
Multi-Channel Campaign Management
Email and LinkedIn working together on one coordinated cadence. We test messaging, monitor performance weekly, and reallocate effort to whatever is booking meetings.
Appointment Setting
We qualify interested replies, handle the back-and-forth, and place confirmed meetings directly on your sales calendar — complete with context notes so your team walks in prepared.
Reporting & Optimisation
A clear weekly view of sends, replies, and meetings booked. You always know exactly what your outbound engine is producing — and what we're changing next.
How It Works
From kickoff to booked meetings in four steps
A proven playbook we run for every client — typically live within two to three weeks of kickoff.
- 01
Discovery & ICP definition
A working session to map your ideal customer profile, offer, and sales motion. We agree on the exact titles, industries, and triggers worth pursuing before anything gets built.
- 02
Infrastructure & list building
We set up dedicated sending domains, warm them properly, and build a verified prospect list from your ICP — the unglamorous groundwork that keeps outreach out of spam folders.
- 03
Launch multi-channel campaigns
Email and LinkedIn sequences go live with messaging written for your buyers. We A/B test angles weekly and double down on what earns replies.
- 04
Qualified meetings on your calendar
Interested prospects are qualified, scheduled, and briefed into your calendar with full context. Your team's only job is to show up and sell.
Why businesses choose us
Outsourced outbound vs. building it yourself
Every growing B2C & B2B company faces the same choice: hire an outreach team, keep waiting for referrals, or bring in a specialist partner. Here's how the options actually compare.
Cost
- Intelligent Communication
- One predictable monthly fee covering people, data, and tooling
- Hiring in-house SDRs
- Salaries, benefits, data subscriptions, and tool licences add up fast
- Doing nothing
- No spend — and no new pipeline either
Speed to launch
- Intelligent Communication
- Campaigns live in 2–3 weeks
- Hiring in-house SDRs
- 3–6 months to hire, ramp, and equip a team
- Doing nothing
- Pipeline stays dependent on referrals and luck
Expertise
- Intelligent Communication
- A team that runs outbound across consumer and business markets every day
- Hiring in-house SDRs
- Depends entirely on who you manage to hire
- Doing nothing
- Hard-won lessons never get learned
Tooling & deliverability
- Intelligent Communication
- Domains, warm-up, verification, and sequencing already in place
- Hiring in-house SDRs
- You research, buy, integrate, and maintain the stack yourself
- Doing nothing
- Not applicable — nothing gets sent
Management overhead
- Intelligent Communication
- One weekly report and a single point of contact
- Hiring in-house SDRs
- Recruiting, training, coaching, and covering turnover
- Doing nothing
- None today, growing pressure every quarter
Results
The kind of outcomes our B2C & B2B clients see
Representative examples of engagements across consumer and business markets — every market and offer is different, and we'll tell you honestly what to expect on our first call.
Wholesale and repeat-buyer conversations from one outbound program
A direct-to-consumer homewares brand wanted growth beyond paid ads. Targeted outreach opened conversations with boutique retail buyers and re-engaged lapsed customers with tailored offers — turning outbound into a steady second revenue channel.
A consistent flow of qualified demos within 90 days
A mid-market SaaS vendor replaced ad-hoc founder outreach with a coordinated email + LinkedIn program. Within a quarter, product demos with target-account buyers became a weekly routine instead of a lucky break.
First enterprise meetings booked within three weeks of launch
A logistics provider entering a new region had no local network. Verified lists and deliverability-managed campaigns put its team in front of enterprise shippers in under a month.
FAQ
Questions we hear on every first call
Do you work with B2C companies, B2B companies, or both?
Both. We run outbound for B2C & B2B brands — from e-commerce and local consumer services reaching individual buyers to SaaS and logistics companies reaching enterprise decision-makers. Targeting, messaging, and channels are tailored to whichever audience you sell to.
How soon will we see results?
Campaigns typically go live two to three weeks after kickoff, once domains are warmed and lists are verified. Most clients see their first qualified meetings within the first month of sending, with volume building as we learn what messaging resonates in your market.
What do you need from us?
About an hour for the discovery session, quick feedback on messaging drafts, and a sales calendar to book meetings into. After launch, most clients spend under 30 minutes a week with us — we handle everything else.
How is this different from buying a lead list?
A purchased list is stale data with no strategy behind it. We build lists fresh against your ideal customer profile — whether that's individual consumers or business decision-makers — verify every contact, and then actually run the outreach — messaging, follow-up, and scheduling — until meetings land on your calendar.
What does it cost?
Pricing is a flat monthly retainer scoped to your target volume and channels — typically a fraction of one in-house SDR's fully loaded cost, with data and tooling included. We'll give you an exact quote on the discovery call.
Is the outreach compliant?
Yes. We follow applicable regulations such as CAN-SPAM and GDPR for both consumer and business audiences: lawful contact basis, honest sender identity, working unsubscribe handling, and prompt suppression of anyone who opts out.
Will the outreach sound like us?
It should — and it will. Messaging is written with you during onboarding, sent from your domains or profiles, and refined with your feedback, so every prospect hears your company's voice, not a template's.
Book a Call
Ready for a pipeline you can count on?
Tell us about your ideal customers. We'll map out what outbound could realistically deliver for your business — no pressure, no obligation.
Prefer email? Reach us directly at contact@intelligentcommunication.net
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